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Why Wisconsin Independent Agencies Need Their Own Compensation Study

Posted By Kim Fiene, Monday, October 6, 2025

For years, independent insurance agencies in Wisconsin have had to rely on generic compensation surveys that don’t reflect the unique size, structure, and realities of our industry. Until now, there has never been a comprehensive compensation survey designed exclusively for independent agents across Wisconsin.


That’s why Agency Compensation 360 was created. It's an industry-wide initiative to collect accurate, Wisconsin-specific compensation data from independent agencies of every size and type.


Why a Wisconsin-Specific Compensation Survey Matters

Independent agencies in Wisconsin span everything from small-town, family-run shops to large, multi-location firms. National or generalized compensation data can’t capture that diversity, leaving owners without reliable benchmarks.


Accurate compensation data matters because it helps you:

  • Attract and retain top talent: Competitive pay structures ensure you’re not losing employees to competitors.
  • Make smarter business decisions: Reliable benchmarks give you confidence in budgeting, hiring, and growth planning.
  • Strengthen your agency’s future: Aligning compensation with industry standards protects your agency from turnover and helps sustain profitability.


The Opportunity Is Now

The Agency Compensation 360 survey is live right now, and we need participation from independent agency owners across Wisconsin. The more agencies that complete the survey, the stronger and more accurate the results will be.


But here’s the catch: Only agency owners and principals who complete the survey by November 2 will gain access to the interactive results dashboard in November. This tool will allow you to see compensation trends across agencies in Wisconsin – finally giving you the data you need to make confident decisions.


Don’t Miss Out

Independent agents have never had access to this kind of Wisconsin-focused compensation data before. Don’t be left in the dark while your peers gain insights that could reshape their compensation strategy.


Start the Survey Today

Tags:  agency compensation  compensation survey  insuring Wisconsin  wisconsin independent insurance association  wisconsin insurance agency help  wisconsin insurance blog 

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