About Us
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About Us

Our Mission

IIAW’s mission is to provide our members with a sustainable, competitive advantage whereas promoting and representing their common business interests by working to fulfill their educational, political and business needs, while serving the public's best interests

Our Purpose

We are a non-profit trade association for independent insurance agents in Wisconsin and connected to the IIABA, our national counterpart. The IIAW provides the tools, knowledge and resources to serve your clients effectively in order to build and maintain a successful agency.


The IIAW is one of the largest and most influential insurance agent associations in the state representing over 5,000 member agents.

We were founded in 1899 and are one of the oldest association’s in the state of Wisconsin. Now led by Matt Banaszynski, the IIAW has 120 years of experience and knowledge of the industry.


Matt Banaszynski
Chief Executive Officer


Kim Kramp
Accounting Supervisor


Trisha Ours
Director of Insurance and Member Services


Evan Leitch
Technology and Risk Advisor


Diana Banaszynski
Education Coordinator


Kaylyn Zielinski
Marketing and Communications



Andrea Michelz
Membership Engagement Coordinator


Misha Lee
Misha Lee
IIAW Government Affairs

Josh Johanningmeier
Josh Johanningmeier
IIAW General Counsel

Executive Committee & Board of Directors

Darrel Zaleski

Spectrum Insurance Group


Marc Petersen

American Advantage - Petersen Group


Nick Arnoldy

Marshfield Insurance Agency, Inc.


Chris Costakis
Chairman of the Board

Midwest Insurance Group


Steve Leitch
State National Director

Leitch Insurance Agency, Inc

Mike Ansay
Board Member

Ansay & Associates LLC


Andrea Nelson
Board Member

Unisource Insurance Associates


Mike Harrison
Board Member

R&R Insurance Services, Inc


Aaron Marsh
Board Member

Marsh Insurance Services, Inc


Dan Lau
Board Member

Robertson Ryan & Associates


Joanne Lukas Szymaszek
Board Member

Johnson Insurance Services LLC


Chad Tisonik
Board Member

HNI Risk Services LLC


Jonathon Zwettler
Board Member

Baer Insurance Service



Agency Services

Learn About Committee


Learn About Committee

Emerging Leaders

Learn About Committee

 Employee Benefits

Learn About Committee

Government Affairs

Learn About Committee

Industry Relations

Learn About Committee

 Marketing and Membership Development

Learn About Committee

2019 Award Winners

Dan Lau with Award
Raymond 'Skip' Hansen Agent of the Year

Robertson Ryan & Associates

Awarded to an individual who goes above and beyond with every action they take.

Ryan Leitch with Award
Emerging Leader of the Year

Leitch Insurance Agency

Awarded to an individual who devotes their time to help fellow young professionals by giving back and staying involved with the Emerging Leaders committee.

Linda Covey with Award
Mary Morrison CSR of the Year

Spectrum Insurance Group

Awarded to an individual who has demonstrated superior dedication and performance at the highest level to serving the customer and being an ambassador for their agency.

Tom Sitter with Award
Employee Benefits Agent of the Year

Richards Benefits & Financial Services

Awarded to an individual devoted to employee benefits and goes above and beyond what is required of them.

Nick Arnoldy with Award
Gov't Affairs Leader of the Year

Marshfield Insurance Agency

Awarded to an individual who answers the call for greater service and participation with government affairs and provides feedback on state and federal legislation.

Jenna Zalud with Award
Industry Representative of the Year

Burns & Wilcox

Awarded to an individual who demonstrates they are a major asset to their company and independent agents and the industry as a whole.

Kash Motlani with Award
Industry Representative of the Year

AAA Insurance

Awarded to an individual who demonstrates they are a major asset to their company, independent agents and the industry as a whole.

Support the IIAW

Insuring Wisconsin PAC

Your state political action committee (PAC) plays a big role in the IIAW's legislative success and empowers members to participate in the political process 

Insuring Wisconsin PAC logo


InsurPac raises money to contribute to candidates running for federal office, while increasing agent visibility on Capitol Hill and empowering members to participate in the political process.

Government Affairs - InsurPAC logo