Reach Independent Agents by Advertising with the IIAW The IIAW offers your company multiple ways to advertise and get your ad in-front of independent insurance agents' eyes. Our monthly publication that is produced in both print and digital formats has a reach of approximately 5,000 Wisconsin independent agents every month! In addition, our Big "I" Buzz weekly newsletter is sent to over 4,400 email addresses. Our magazine and newsletter is also posted on our website which has hundreds of visitors every week and our social media which has hundreds of followers. Get your brand out and advertise with the IIAW.