Happy Wednesday! In this week's Big I Buzz, we are sharing session details for our November "How to Succeed in a Hard Market" event and a reminder to get involved with the IIAW. 

"How to Succeed in a Hard Market" Featuring MarshBerry & Networking

1 p.m. to 5 p.m. on November 2, 2023

5 to 6:30 p.m. for Happy Hour

Park Hotel - Top of the Park Room (8th Floor)

22 S Carroll Street

Madison, WI 53703

Starting at 1 p.m. at the Top of the Park Room in Park Hotel in Madison, WI, Eric Kuhen and Aaron Forbes from MarshBerry will guide us through a series of sessions to help improve our strategies and skills in a hard market. 

Here are the sessions you can look forward to: 

How to Communicate Your Value in a Hard Market
It's rarely easy to get prospects and customers to understand the immense value you bring to the table (until there's a claim). Add on carrier capacity and restrictions, rising premium costs and team members with less hard-market experience and the task becomes more challenging. Join MarshBerry Vice President, Eric Kuhen, as he shares the language and strategy you need to communicate and grow, how to understand the importance of an association or network partner to achieve growth goals, and creating a strategy and succession plan for your firm to move forward in the current market.

Strategy for Growing Organically
Take a deep dive into organic growth practices for insurance agencies and what you should be focusing on to remain viable and competitive in today’s marketplace. This session discusses the keys to creating a vision and setting goals that are challenging but attainable, how to develop strategies for objective achievement, and how innovation and competitive differentiation are the keys to profitable development.

Keys to Assessing Your Sales Culture
Yes. Sales culture can be assessed! In this session, learn how MarshBerry enables you to gain perspective on what's working and what needs to improve to help drive predictable, profitable organic growth in your organization. Specifically, you’ll understand how a sales culture assessment can provide perspective on the inner workings of your firm, the four focal points of a sales culture assessment and how to use results to drive change. Attendees will have access to a complimentary Sales Culture assessment for their agency.

Solidifying Your Carrier Partnerships
Are you working with the right carriers? Do you have the right partnerships in place? These relationships can help you fuel growth. During this session, MarshBerry helps you generate ideas on building a carrier strategy that can advance your growth

AND MORE!

Interested in registering for this event? Register here. Registration is $25 for IIAW members and $149 for non-members.

Volunteer to Serve: Get Involved with the IIAW

We're looking for volunteers to serve on the IIAW's councils and task forces. Your participation is invaluable, and your input and feedback will help drive the work we do in the coming year and beyond. 

Each council and task force will act as a sounding board for the IIAW and will only have four virtual meetings per year - two planning sessions and two webinars. Participation in the IIAW Task Forces and Councils give you access to industry experts, exclusive networking events and free CE opportunities during virtual meetings when content allows. 

Learn more about the opportunities available this year (including our newest Task Forces and Councils), and sign up to serve. Click here to sign up to serve and to receive communications regarding our task forces and councils.

Don't forget if you haven't already updated your information to head back to this week's Big I Buzz email so you can receive our monthly email curated for you and your role. For more news, check out the Action News section of our weekly e-newsletter, Big I Buzz. If you aren’t subscribed, click here to add your email to our emailing list.