Happy April! In this week's Big I Buzz, we are sharing the top cities with the highest home fire risk, how insurance agencies can leverage ChatGPT for clients and three flight paths (breakout sessions) you can choose from for InsurCon2023!

10 U.S. Cities With the Highest Home Fire Risk

The Hartford has compiled a list of the top 10 cities in the country that have the highest home fire risk.

10. Murfreesboro, Tennessee 

9. Augusta, Georgia

8. Cincinnati, Ohio

7. Nashville, Tennessee

6. Stockton, California

5. Memphis, Tennessee

4. Montgomery, Alabama

3. Fresno, California

2. Shreveport, Louisiana

1. Modesto, California

Read the entire article here. 

Does ChatGPT Dream of Digital Marketing Plans? 

Chris Cline, Big I's Agents Council for Technology Executive Director, says that spending a short time putting together a decent prompt into ChatGPT can output several paragraphs of content that is "reasonably well constructed and articulate," and can serve as great jumping-off point for agencies looking to up their content game. 

According to Property Casualty 360, "Although ChatGPT and similar Ai technologies are still developing, and their full potential has yet to be unlocked, there are practical applications that insurance agents can deploy today. " You can use ChatGPT to create a first draft of a LinkedIn post and tweak it to align with your agency's branding or personal voice. Then, sync up the app up with LinkedIn and Facebook to push out the posts to the public.  If you'd like a more in-depth look at what AI can do, this article includes a !&A which were written by the public version of ChatGPT. There are many cool things you can do with this technology, as long as you keep the risks in mind. The most important thing to do when using ChatGPT is to confirm the content you are sharing from the platform is accurate! Read more about ChatGPT and the way you can use it for your digital marketing here. 

Last but certainly not least this week is focused on InsurCon2023. InsurCon is right around the corner, so if you haven't, now is the time to register! This year, we have changed things up a bit as we are offering breakout sessions (Flight Paths) crafted to fit every employee of your agency. 

First, on Tuesday, May 16th if you are an agency owner, manager or leader, you will not want to miss Brent Kelly, Sitkins Group's presentation.

Brent Kelly is the President of Sitkins Group, the leading firm for empowering independent insurance agencies to become their best version possible. As a sought-after expert in the industry, he has worked with several of the top 100 agencies in the country to help them gain clarity build consistency and maximize their performance. Brent's deep expertise has led him to partner with Cincinnati Insurance Company and Reagan Consulting as an integral part of the Agency Leadership Institute. 

Brent will bring his extensive hands-on insurance industry experience to InsurCon2023. Our kickoff presentation for this year will show you how to gain influence, maximize your potential and grow your book of business. 

Then, on Wednesday, May 17th, you'll have the option between three flight paths to choose from! 

First, the Agency Planning: Mapping Future Flight Paths breakout session is targeted towards agency owners, leaders and managers. We encourage current and future leaders within the agency and industry to come learn more about the future of the independent agency. Whether you are looking to grow by acquisition or to transition your agency's ownership, planning ahead will position you to have the most opportunties. This path will walk you through: 

• understanding and calculating your proforma EBITDA
• industry benchmarks that you should know
• common risks inside your agency and strategies to minimize those risks. 

Our highly respected industry experts will help you take your agency to new heights. 

The next flight path option is geared towards producers, CSRs and anyone who would like to improve their influence or negotiation skills.

Led by New Level Partners, the Top Gun Communication & Negotiation Skills flight path will help you become skilled to influence or negotiate on a regular basis, so this flight path is open to anyone looking to improve in these areas. This interactive workshop will: 

• help attendees plan and communicate for maximum impact and influence
• represent their best self
• negotiate to gain positive outcomes
• understand and respond to 'no'
• adapt to changes in the negotiation process

The content in this workshop draws from New Level's direct experience in the insurance industry and is reinforced by expert research. 

Last but certainly not least, another flight path option is our Flight Path to Digital Marketing, guided by the superstar pilots at Viral Solutions. They will guide attendees to:

• enhance your digital presence, personally and as a brand
• develop a balanced and effective marketing strategy
• create compelling content for your website
• generate your interal and external communication for clear and simple messaging. 

This flight path is perfect for marketing & communications personnel, producers and anyone else looking to improve their personal and professional digital presence. 

Make sure you register now for InsurCon2023 here: iiaw.com/insurcon

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