Tomorrow Kicks off the Official Start of Fall

It's a great time to remind your clients to prepare for the new season. Trusted Choice has an extensive collection of graphics that you can share on your social media pages and in your email newsletters such as: Tips on Saving Energy for the Fall, Fireplace Safety Tips, Fall Garage Maintenance, Transitioning Your Home to Fall, Storing Summer Belongings, Autumn Cleanup Tips and more. As a reminder, you do need to log into your member account to access these social graphics, which are only available to IIAW members. Access the graphics here. 

When a Recession Hits, Insurers Shouldn't Stop Marketing

Continuing to market during a downturn sends a powerful message, and it can bring great results. PropertyCasualty360 lists these four reasons to maintain your insurance marketing budget (even during a downturn): 

"1. You have less competition - It's been documented that companies tend to drop their marketing and ad spend when in an economic downturn. That means your message won't have to stand out among quite as many competitors! If you're one of the few in your niche who's marketing, you'll stand out far more than in a normal marketing period.

2. You send the message that you’re stable While your competitors reduce their marketing activities, you continue as if your budget for marketing hasn’t reduced – and that sends a powerful message. It gives the impression that your company doesn’t need to reduce its marketing budget, because you’re that stable and successful. That naturally draws others to want to work with you.

3. You prevent the feast-or-famine cycle Running your own business can often feel like going from feast to famine – you’re either far too busy to market, or business has dropped off and you can’t afford to. But it doesn’t have to be that way. By thoughtfully allocating resources towards marketing (including before and during a downturn) you can prevent the worst effects of an economic slowdown from impacting your business. You can keep your business coming in, even when others are struggling.

4. It’s a great time to rebrand or introduce new products Because the background noise is turned down during a recession and fewer companies are competing for your audience’s attention, it can be a great time to rebrand your company or introduce new insurance products. You’ll get a larger audience share for your new initiative, which can make it even more impactful than it would be during a normal period." Read the full article here. 

New Hire Training Needs

Your IIAW membership gives you access to the MyAgencyCampus employee training platform. MyAgencyCampus is an easy-to-access learning tool with training bundles tailored by job role and experience.The course offerings are interactive, fully narrated, include knowledge checkpoints and end with a final assessment. They can be accessed as many times as needed throughout your four month subscription. Visit myagencycampus.com for your new hire training needs and enter code NewHire at checkout for 20% off!

For more news, check out the Action News section of our weekly e-newsletter, Big I Buzz. If you aren’t subscribed, click here to add your email to our emailing list. Additionally, we send out monthly newsletters with content curated just for you and your role. Make sure you're on the list to receive our communications by heading to bit.ly/industrynewsforyou to stay in the loop!