
Independent Market Solutions (IMS) was established in 2007 with the goal of creating greater market access for member agents. Wisconsin made the investment to be a part of IMS and we have grown market availability in Wisconsin to include nine participating carriers that offer personal, commercial and various specialty lines.
The purpose of IMS is to provide member agents access to quality insurance markets and alternatives that may be otherwise unavailable. IMS creates marketplace leverage through its negotiated contracts, which can be particularly helpful for smaller or rural agents.
IIAW membership allows your agency to sign up for the program and gain carrier appointments as an IMS sub-producer at no additional cost. Agencies are paid competitive commissions, enjoy 100% ownership of expirations and can participate in earned contingencies. Additionally, several IMS markets feature the opportunity to "graduate" to a direct appointment once certain production goals are met - again, at no additional cost to your agency.
Ultimately, our mission is to add to the success and prosperity of independent agencies by providing viable market access through IMS. Wisconsin is a proud owner of IMS, along with our association colleagues in other states. To learn more about the carriers IMS could help connect you with, click here.