Registration Cost: $25 for IIAW Members, $149 for Nonmembers

Starting at 1pm at the Top of the Park room in the Park Hotel in Madison, Eric Kuhen and Aaron Forbes from MarshBerry will guide us through a series of sessions to help improve our strategies and skills in a hard market.

How to Communicate Your Value in a Hard Market
It's rarely easy to get prospects and customers to understand the immense value you bring to the table (until there's a claim). Add on carrier capacity and restrictions, rising premium costs and team members with less hard-market experience and the task becomes more challenging. Join MarshBerry Vice President, Eric Kuhen, as he shares the language and strategy you need to communicate and grow, how to understand the importance of an association or network partner to achieve growth goals, and creating a strategy and succession plan for your firm to move forward in the current market.

Solidifying Your Carrier Partnerships
Are you working with the right carriers? Do you have the right partnerships in place? These relationships can help you fuel growth. During this session, MarshBerry helps you generate ideas on building a carrier strategy that can advance your growth

Strategy for Growing Organically
Take a deep dive into organic growth practices for insurance agencies and what you should be focusing on to remain viable and competitive in today’s marketplace. This session discusses the keys to creating a vision and setting goals that are challenging but attainable, how to develop strategies for objective achievement, and how innovation and competitive differentiation are the keys to profitable development.

Keys to Assessing Your Sales Culture
Yes. Sales culture can be assessed! In this session, learn how MarshBerry enables you to gain perspective on what's working and what needs to improve to help drive predictable, profitable organic growth in your organization. Specifically, you’ll understand how a sales culture assessment can provide perspective on the inner workings of your firm, the four focal points of a sales culture assessment and how to use results to drive change. Attendees will have access to a complimentary Sales Culture assessment for their agency.

AND MORE!

Drinks and Apps to Follow Presentation from 5PM to 6:30PM

Parking:

Valet parking at Park Hotel is available for $4/hour. There is a City of Madison parking ramp one block away at 223 W Main St, Madison, WI.


Accomodations/Hotels:
The IIAW does not have a room block at Park Hotel or any nearby hotels. If you need recommendations for hotels or interested in IIAWs negotiated group rate at nearby hotels, please email evan@iiaw.com. 

Event is open to all industry professionals. Presented by the IIAW Emerging Leaders Group.

Thank You IIAW Supporting Members!