Happy Wednesday! In this week's Big I Buzz, we are discussing what's included in the Trusted Choice Hard Market Toolkit and how multifamily insurance rates have changed. 

Trusted Choice Hard Market Toolkit

When insurance premiums increase and coverage is more difficult to place -- we are in a hard market. Now, more than ever, your clients want an experienced and trusted advisor by their side. 

This comprehensive guide has been crafted by independent insurance agents who have successfully navigated through challenging markets. Find resources to help you streamline a plan, communicate effectively, handle tough questions, and ultimately, retain clients. 

Best of all, the guide is free to Big "I" member agencies and their staff members, courtesy of Trusted Choice, the national brand for independent insurance agents. 

Here's what's inside: 

• Explanation of Market Conditions

• Expert advice from independent agents on surviving a hard market

• Communication timeline to keep your agency on track

• Customizable remarketing strategy (fillable PDF)

• Expertly crafted renewal process outlines for personal and commercial lines

• Talking points and email templates for client communications

• FAQ from insurance consumers

• Creative to help your agency standout (customizable videos and graphics)

Access the Hard Market Toolkit here. 

New Study Reveals Generational Differences in Workplace Benefits Priorities

A recent report by LIMRA and Ernst & Young LLP highlights the significance of tailoring benefits strategies to accommodate the preferences of the diverse multi-generational workforce. With 61% of employers acknowledging the need for a broader range of benefit choices to cater to distinct generational expectations, nonmedical benefits such as paid family leave, emergency savings, and financial wellness programs are anticipated to gain traction. This shift is a response to the evolving dynamics of hybrid and remote work post-pandemic. While core employer-paid offerings like medical insurance remain central, holistic benefits are gaining traction, especially among younger workers who value mental, physical, and financial health programs. Notably, digital communication is seen as a key tool to educate employees about these benefits, with over 90% of all generations receptive to digital channels, particularly mobile apps for Gen Z and Millennials. Consequently, employers are increasingly inclined to embrace third-party technology solutions for benefits administration and insurance platforms that seamlessly integrate with other vendors to meet the preferences of their workforce and remain competitive in the evolving landscape.

Read the full article here. 

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